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About Us

Welcome to Futuretrend Financial Training Academy

We are often asked how we have made a success from a company which was seemingly produced from nothing but which has now become one of the most dynamic organisations within the industry. The answers are simple

We have built a good reputation around the fact that we do not keep our clients waiting for answers to their requirements. If we tell you we shall call back the same day then we absolutely mean it. It’s more likely that we will get back to you on the spot.


One attribute is nothing without the other. All Futuretrend’s staff and associated freelancers have major industry experience and are amongst the best and highest qualified in their sphere of activity in the UK; and why not? Our reputation depends on them.

Personal touch

Whilst maintaining the air and professionalism of a larger company you will always know who you are dealing with when you dial through to our offices. We give our individual time to each of our clients and as such you are guaranteed a friendly and personal reception.

These are only three of the numerous reasons as to why so many individuals and organisations in and around the UK are choosing to trust their training solutions to Futuretrend. Our success depends entirely on our client’s satisfaction and this is mirrored in our everyday approach to your requests. We don’t expect to stay at the forefront of our competitors without maintaining sharp minds and a fresh attitude.

Why choose us for your CeMAP Training?

Futuretrend Financial Training is the foremost CeMAP, CeFA & DipFA Training Academy. Our success depends entirely on our client's satisfaction and this is mirrored in our everyday approach to your requests. We don't expect to stay at the forefront of our competitors without maintaining you as the most important factor in this whole equation!

Once you decide to trust us in helping you on your first steps to becoming Mortgage / Financial Advisor we do our utmost to ensure we continue to earn your trust. The following are only a few reasons why you should choose us for your training:


We are a long-established training organisation that has been around since December 2000. We are a Registered in England Company number 04131983. Vat number 773 8687 66. (Please be wary of dealing with companies who are not registered or claim to be VAT exempt).

Our tutors

Our tutors are all practising Financial/Mortgage Advisors. They will not only provide you with vital knowledge, but also stimulate your capacity to learn more for yourself just as they have done in order to have reached a high standard in their professions.


We don’t operate in a hectic business centre, college or office block. The mature environment we teach in is very conducive for you to learn material that needs a lot of concentration; training is held in an elegant Victorian building away from noise and distractions.

Written material

The material written by our tutors to help you understand the subject matter is simply second to none.

Full study courses

We provide full study courses. Some centre’s out there will masquerade as being cheaper and you may not realise that you are being short-changed by purchasing a revision course.

Industry contacts

We are not tied to just one mortgage intermediary or Independent Financial Advisers. We can refer our students to a good number of our industry contacts on completion of their CeMAP or DipFA qualifications.

Free no obligation training session

We are so confident of what we do, our tutors and their methods of teaching that we are happy to offer you a free no obligation training session where you can sit in on one of our classroom courses for up to half a day. That way you can make up your mind if we are the training organisation for you or not.

Accredited CeMAP® Learning Support Provider

Accreditation statement:

This learning support is accredited by The London Institute of Banking & Finance as being appropriate additional resource for students undertaking its CeMAP® qualifications

Our Team

Martin Pye

Learning & Development Manager

Excellent Customer Service and training is something Futuretrend has prided itself on since it established 22 years ago, and Martin is normally your first point of call when communicating with us

A highly experienced and passionate Learning and Development professional with over 20 years of experience in Teaching and Learning across Europe, holding multiple teaching qualifications and Advice and Guidance certificates across different awarding bodies.

Martin combines his Teaching and Learning knowledge, creative background and digital techniques to help design and develop training solutions, overseeing the implementation of our course curriculums and supporting resources to make sure we continue to provide the very best service.

His knowledge of individual learning styles and understanding of different career paths means he can support and guide learners to advance onto the correct training option for them and reach their required skills and knowledge to achieve for the future.

David Airs


David worked with Liverpool Victoria for 18 years and through various promotions through to Area Inspector for the North West, then became a self employed Financial Adviser and Mortgage Adviser working through companies such as Manulife, Premium Life and Legal & General via Premier Financial Management (PFM) based in Oxfordshire. Very soon he became known as ‘Mr Legal and Technical’ through his understanding of the Regulation that was being introduced into the Industry. Of course, this meant taking and passing the Financial Planning Certificate in the 90’s and then CeMap by 31 October 2004.

By now PFM were 35 strong and as part of his Compliance Managerrole he had to train the new recruits. From then on, training became the number one focus to the extent that he wanted to do it full time. He left PFM (2009) to become a full time trainer with DNA training in Central London, training The Sales Process (BTEC Advanced Certificate) and CeMap.

His 40 years of industry experience is unquestionable. With the competition in this Industry fiercer now than it has ever been, David delivers expert training to enable students to pass the CeMAP exams to get into the Industry and invaluable information on how to survive in it.

David normally teaches on our CeRER course and occasional weekday “fast track” CeMAP course.

Anthony O'Neil


Anthony graduated in Industrial Economics from the University of Nottingham. He then completed his PGCE to become a state registered teacher. After several successful years teaching, he moved into financial services working firstly as a financial adviser and then as a financial services trainer. Whilst in these roles, he completed his Masters in Business Administration MBA gaining a distinction.

He has spent the last 20 years designing and delivering training courses for CeMAP, CF1 and 6 and the CII Diploma and Advanced Diploma in Financial Planning. He has also taught on a number of other mortgage and financial services training courses at certificate, diploma and degree level.

He has delivered face to face and online training and consultancy projects to a number of high profile banks, insurance companies, IFAs and mortgage brokerages. He has also worked with Universities, training companies and examining bodies such as the London Institute of Banking and Finance LIBF and the Chartered Insurance Institute CII.

Anthony has achieved excellent success rates across all his training courses. His industry experience as a financial adviser and being a qualified teacher enables him to bring the qualifications to life and explain how they are relevant to everyday practice.

Betul Cuninghame


Betul is a Financial Adviser currently consulting for PayStream Accounting Services Ltd. As an experienced Financial planner she advises limited companies of tax efficient ways of dealing with limited company profits, setting up company pension schemes and group insurance policies, advising on mortgages, IHT planning etc.

Betul holds the following IFS qualifications Level AdvDipFA (Level 6), AwPETR (Level 6), DipMAP(Level 4), DipFA (Level 4),CeLTCI (Level 3) CeRER (Level 3), CeMAP (Level 3). Betul enjoys assisting students to attain their goals and as such, brings her practical working knowledge and experience of real life investment advice to support the excellent training package offered by Futuretrend. Students will benefit from her thorough approach to checking their coursework/factfind reports, advising them how they can improve their work and finding useful learning resources for them to understand complicated concepts better.