
The UK mortgage market is witnessing a notable shift, with first-time buyers making up a growing share of property transactions. In 2024, the number of first-time buyers surged by 20%, reaching 341,068 purchases. This marks the highest proportion of mortgage-financed property purchases since 2014, accounting for 54% of the market. But what does this mean for mortgage advisers looking to stay ahead of the trends?
The Driving Forces Behind the Growth
The increase in first-time buyer activity can be largely attributed to:
- Falling and Stabilising Interest Rates – Improved affordability has encouraged more buyers to step onto the property ladder.
- Increased Lender Flexibility – More lenders are introducing low-deposit mortgage options and improved affordability criteria.
- Rising Cost of Renting – Many buyers are opting to purchase rather than continue paying high rental costs with no return.

Challenges Facing First-Time Buyers
While the increase in first-time buyers is positive, challenges remain, including:
- High Deposit Requirements – The average deposit needed is £61,090, rising to £125,000 in London, which remains a significant hurdle.
- Cost of Living Pressures – Higher living costs make it harder for many to save for a deposit or qualify for affordability assessments.
- Market Competition – With more first-time buyers in the market, competition for suitable properties remains fierce.
What Mortgage Advisers Can Do
With the surge in first-time buyers, mortgage advisers have an opportunity to capitalise on this growing demand by:
- Educating Clients – Offer guidance on deposit-saving strategies and mortgage affordability options.
- Staying Updated on Lender Products – Regularly review lender criteria and the latest low-deposit mortgage offerings.
- Leveraging Government Schemes – Ensure clients are aware of first-time buyer initiatives such as shared ownership and First Homes.
- Building Relationships with Estate Agents – A strong network can help advisers connect buyers with suitable properties and streamline the buying process.

Final Thoughts
The first-time buyer market is experiencing significant growth, presenting opportunities and challenges for mortgage advisers. By staying informed, offering tailored advice, and leveraging the latest mortgage products, advisers can better serve this expanding client base and grow their business in the evolving mortgage landscape.
Are you seeing an increase in first-time buyer inquiries? Share your insights in the comments!